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Can You Crack the Ad Code?


  • Level:

    Upper-Intermediate & higher

  • Estimated classroom time:

    120 min

  • Access:

    premium

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Pre-work
pdf
Workbook – Student’s Copy
pdf
Workbook – Teacher’s Copy
pdf
Classroom Presentation
ppt

What you get

Why do some advertising campaigns become legendary while others disappear overnight? This workbook takes students behind the scenes of some of the world’s most memorable marketing campaigns, uncovering the psychology, creativity, and strategy that make brands unforgettable. Through authentic case studies, podcasts, and collaborative challenges, learners build the language to analyze, debate, and pitch marketing ideas with confidence.

The vocabulary section develops the language of branding, advertising, and persuasive communication. Students learn how to analyze successful campaigns, describe marketing strategies, and evaluate business decisions using expressions like "signature product," "pull off a stunt," "take the opposite route," "go against all the rules," and "put the nail in the coffin." By the end of the lesson, they'll be able to discuss why campaigns succeed or fail with confidence and professional precision.

A dynamic mix of brand analysis, real-world case studies, listening practice, and creative problem-solving.

✅ Brand recognition warm-up

✅ Case study reading (analyze Coca-Cola's iconic Share a Coke campaign)

✅ Critical thinking discussion

✅ Vocabulary in context (multiple-choice activities that reinforce key marketing and branding expressions)

✅ Team vocabulary challenge

✅ Business case analysis (investigate Blockbuster's decline)

✅ Podcast listening

✅ Marketing strategy simulation

✅ Reflection activity