What you get
This intermediate-level ESL workbook explores leadership, innovation, and decision-making through the story of Apple, Steve Jobs, and Tim Cook. Students dive into interviews, real business vocabulary, and structured discussion tasks – while practicing listening, speaking, and presentation skills. Perfect for learners interested in business, leadership, or tech culture.
The vocabulary section introduces students to high-impact phrases for talking about technology, design, and leadership. With expressions like “to cost a fortune,” “to have a wide range of ...,” “sleek,” and “to have got one’s back,” learners build the confidence to describe products, share opinions, and express complex ideas in a natural, fluent way – perfect for discussions about innovation and real-life decision-making.
✅ Warm-up discussion
✅ Pre-watching vocabulary task (matching activity)
✅ Video-based tasks (watching an interview with Tim Cook + answering comprehension questions
✅ Reading & speaking task (students explore 3 core leadership principles from Jobs and respond to follow-up discussion questions)
✅ Listening activity (students listen to a tech expert analyze Apple in business and complete a gap-fill task with key phrases)
✅ Vocabulary check
✅ Presentation task (students prepare a short talk using 3+ new phrases)





